How Layering Helped This Site Launch Quickly and Can Help Your Projects

Completing a large project is difficult. You can go through a phase of requirement gathering, analysis and sign offs and still not anticipate everything that can go wrong. Plus the more time you spend on analysis the more likely the need changes. This is why large projects fail so frequently. The solution is Layering. The concept is simple: break the project into small parts, start small and “launch” frequently. Then add more layers of complexity on it. The advantage of layering is that you can see results quickly and adjust your plan to make your project more successful.

After identifying the desire to start this site I realized it would take months to set up and gather all the required content. That’s a long time. The solution: launch quickly and often. Using the layering technique I did.

1. Identify the Goal
Every project must have a clear goal- if you don’t know where you’re going how do you know when you get there. The goal was to launch a site that conveys the best methodology to achieve success.

2. Start small
I determined the first step is to get a site up, outline the system and start explaining each of the concepts one at a time. If I would have waited to write all the content for all sections to explain the whole system it would have taken a long time. Further, I wouldn’t be getting feedback from my readers along the way on tweaking the content. So this concept will actually make my end product better. I registered the domain and used blogger to get started.

3. Get better
I started adding some more content and filled out categories. But I soon realized that although blogger is good for blogging it’s not good for organizing information. The kind of information information needs a different tool. I evaluated Content Management Systems and decided on Joomla which I had used previously.

4. Tweak it
I tweaked the home page and site organization to make it easier to understand. I’ve added a Get Started page to make it easier to adopt the system. Then I added a game section to house all the fun exercises to teach the system.

5. Keep Layering
I keep adding more blog posts. Then I transform some of the small ideas from a post to the big idea for an article about the principles. I’ve come to a stable stage now, but i know that one day i’ll want to change my look and add logos and branding. But that isn’t important now as I’m building content and a community. So I’ll layer that later.

If you’ve noticed that some items in the blue print and principles aren’t built out yet, now you know why. Come back soon and they will be.

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