In his recent post “Destroying Happiness“, Seth Godin admits that he is! OK not him specifically but all marketers (he seems like a good guy personally).

Marketers trying to grow market share will always work to make their non-customers unhappy.

Seth Godin

We are living in a time of relative affluence where “Most people have a better standard of living today than Louis XIV did in his day” but people are not happier because marketers make them want more!

Who is rich? One who is satisfied with his lot.

Ethics of the Fathers, Chapter 4

Be happy with what you have and cut down the materialism. Notice I didn’t say cut out- you can have some fun.

Are you happy?